After nearly two decades at Openreach, Ben Aires was ready for a new chapter. One that would offer more independence, the chance to build something of his own and a way to continue serving people in a hands-on, meaningful way.

The next step came in the form of a More Than Loft Ladders franchise, and today, Ben proudly runs the Norfolk branch with his wife Lizzie by his side.

A Practical Business with a Personal Touch.

Ben was drawn to the More Than Loft Ladders model for its simplicity, professionalism, and strong reputation. “I was looking for a business that combined great service with real impact,” he explains. “This ticked all the boxes. It’s a straightforward, useful service that genuinely improves people’s homes, and the family feel of the brand really appealed to me.”

With a background in operations and customer service, Ben found that his experience translated perfectly to this new role. “I wanted more autonomy without losing the structure I was used to. The support from the MTLL team has been fantastic, and it’s been great to build something in my own community.”

Proud to Serve Norfolk

A lifelong Norfolk resident, Ben knows and loves the area deeply, “I’ve brought my family up here, and I love the balance we have – coasts, countryside and the strong communities.” That connection helps him understand the unique character of local homes, from rural cottages to new-build estates in Norwich. “It makes a big difference when you really know the types of properties you’re working with and what matters to the people in the area.”

Ben’s advice to homeowners who are unsure whether their loft is suitable for boarding is simple: book a free survey. “Every loft is different, but most can be transformed safely with the right approach. We will always give honest, practical advice – there’s no pressure.”

It’s More Than Just a Ladder

Loft boarding and ladder fitting may seem straightforward, but as Ben explains, there’s often more to it than people realise. “Homeowners are often surprised by how much of a difference proper access and storage solutions can make. We help people make the most of their lofts, whether that means fixing awkward or unsafe access, improving insulation and ventilation, or simply creating safe and usable space.”

A Job That Makes a Difference

Among the many projects Ben has worked on, one stands out. “We did a job in Gorleston for a retired dance teacher. She had boxes of memorabilia from her show days but nowhere to safely store them. When we finished boarding, added lighting and a ladder, she was genuinely emotional. That’s the kind of job that really sticks with you. It reminded me how powerful a seemingly simple service can be.”

Looking Ahead: Growth with Purpose

Ben has ambitious but grounded plans for the Norfolk franchise. “We’ve made a strong start, and now we’re looking to grow, first by expanding across Norfolk and North Suffolk, and eventually parts of Essex. But growth will always come second to quality. We’re committed to maintaining the high standards that people expect from More Than Loft Ladders: friendly, professional service they can rely on.”

Whether you’re looking to transform your loft or thinking about starting a MTLL franchise of your own, Ben’s story is proof that with the right support and passion, you can build a rewarding business that makes a real difference.

Interested in a free loft survey in Norfolk or North Suffolk?
Visit https://morethanloftladders.co.uk/branch/norfolk/ for a free survey and expert advice.